For the people who have been living under a rock in the past 16 years, we live in the internet era now, which has changed the music business forever. The budgets to record a song, an EP or a complete album went down.
Except for the happy few, who still get big budgets from their record labels (who think that working with sure things is the only solution to make some money in this rapid evolving environment), many bands/musicians find it difficult to produce music that has a good professional sound quality. Good new (alternative) music is getting lost in the SH*Tload of bad sounding music that is released from bedrooms all over the world.
Although DAW's are pretty affordable nowadays, and it's relatively easy to do multitrack recording, creating a professional sounding record has been proven to be difficult since quality of sound is more than microphones, bitrates and sample rates.
There are four big stages in the process of record producing, being: songwriting, tracking, mixing and mastering. Back in the day (and in some cases until present day) they had different people doing those different jobs. Someone (wether it would be a dedicated songwriter, some band members or the band as a whole) would write the songs, then a tracking engineer would do a multitrack recording of the musicians playing the song (tracking), a mixing engineer would do the mix (mixing) and would send the mixed down tracks to a mastering engineer to create the end result (mastering).
Since the mid 2000's many people have been trying to save money by doing all those things themselves and in many cases this results in songs and records that sound like they didn't put enough time and effort in.
What can we do to help you? We'll explain for every phase in the recording process!